The Natural Formula brand.

The Natural Formula brand was launched back in 1987 and has been the leading hair care brand in Israel ever since. 

Hair that is healthy starts with good-quality hair care products. This is why all the Natural Formula professional hair care products are enriched with natural ingredients, which make the scalp more resilient, which strengthen the hair structure and protect it from air pollution and climactic damages. 

Natural Formula products are environmentally friendly and not tested on animals.

 

Keratin Intense Hair Products

Keratin Intense

A line of professional products tailored for hair that has undergone thermal styling or straightening treatments.

THE KERATIN INTENSE PRODUCTS RETAIN HAIR-STRAIGHTENING
RESULTS
3 TIMES AS MUCH, THROUGH:

Keratin enriched with a double formula which rebuilds the interior of the hair and forms an external
protective coating. The coating envelops and smoothens the hair along its entire length.

Sodium chloride-free formula which cleans gently without causing dryness and which extends the life of
hair-straightening treatments. 

 

 

 

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