In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the premium hair care brand AFFINAGE. In the begining, the brand originated as a line of permanent hair colour. The AFFINAGE portfolio then grew rapidly. Thus including tone on tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products. As a result, consumers and the hairdressing industry alike have enthusiastically embraced the AFFINAGE brand. 

As a result, AFFINAGE is available across Europe, the Middle East, Africa,
and the Americas. The International Hair Cosmetics Ltd UK group of companies
market the AFFINAGE brand and a network of wholesalers and specialist distributors take care of the distribution needs. 

Furthermore, in 2004 the UK Company’s Research and Development Laboratory
in Italy used its revolutionary DATEM™ Technology to create INFINITI.
The world’s most advanced hair colour. 

Up to the present time, the team headed continue to break new ground.
This encourages the development of exciting, industry leading hair products. In effect, AFFINAGE’s aim is to strengthen their reputation.  As well as. become
a leader in an ever growing hair care industry in the world. AFFINAGE’s growth is spearheaded by the twin aims of unrivaled product innovation and quality. On top of this,  AFFINAGE is supported by comprehensive training and education systems.